ITALIAN OLIVE TINS (1860-1960)

This prestigious publication presents a unique collection of cans for olive oil, testimony to the history of industrial development not only of Imperia and Liguria, but play a key role at the national level, as from the early twentieth century focused the most important factories producing tinplate packaging for Italian exports. In the extensive collection are rare oil of the major milk liguri factories, but also particular examples of domestic production and packets intended for different kinds of foods, testifying to the richness and originality of this thriving activity.

definitely worthy of note are the works belonging to numerous designers of national and international renown who were employed in this art form, but they are equally interesting result to be the achievements of artists and graphics mostly unknown, which, however, allow you to have a fairly broad picture of the evolution of the taste of Italian in a hundred years.

These containers were for Italians abroad emigrants, in fact, Italians, arrived in the new country, they realized that there was no olive oil, a key ingredient of Italian cuisine and, therefore, began to export from Italy. Nostalgic of the country, were not satisfied with the usual cans, they wanted it beautiful and decorated, began, therefore, to work on the lithography like bond paper, creating milk from soft colors and elegant, not only for oil but also for tuna , trying to build brands and symbols that could best alleviate the nostalgia of the distant homeland. Initially they produced simple figures: olive leaves, landscapes, symbolic figures, subsequently appeared distant views – such as brands: “Vesuvius”, “Lanterna di Genova” – and memories of home – “Sole Mio”, “Patria Nostra-. On the cans they were portrayed the most famous characters: the great geniuses – Giotto, Leonardo and Raphael – the poets and writers – Ariosto and Carducci – and the characters of the opera – Tosca, Otello, Rigoletto -. Very rich was the patriotic series: Garibaldi, Mazzini, and Umberto I, and the members of the royal family, not to mention the events which, at that time, passionate about the world as the brand “Noble” celebrating the ill-fated polar voyage of the Italian airship. 

The oil did not take, in fact, the name of its manufacturer, but it attracted to images that reminded somehow Italy, because the cans were for Italians in America. Leonardo and Raphael – the poets and writers – Ariosto and Carducci – and the characters of the opera – Tosca, Otello, Rigoletto -. Very rich was the patriotic series: Garibaldi, Mazzini, and Umberto I, and the members of the royal family, not to mention the events which, at that time, passionate about the world as the brand “Noble” celebrating the ill-fated polar voyage of the Italian airship. The oil did not take, in fact, the name of its manufacturer, but it attracted to images that reminded somehow Italy, because the cans were for Italians in America. Leonardo and Raphael – the poets and writers – Ariosto and Carducci – and the characters of the opera – Tosca, Otello, Rigoletto -. Very rich was the patriotic series: Garibaldi, Mazzini, and Umberto I, and the members of the royal family, not to mention the events which, at that time, passionate about the world as the brand “Noble” celebrating the ill-fated polar voyage of the Italian airship. 

The oil did not take, in fact, the name of its manufacturer, but it attracted to images that reminded somehow Italy, because the cans were for Italians in America. at that time, passionate about the world as the brand “Noble” celebrating the ill-fated polar voyage of the Italian airship. The oil did not take, in fact, the name of its manufacturer, but it attracted to images that reminded somehow Italy, because the cans were for Italians in America. at that time, passionate about the world as the brand “Noble” celebrating the ill-fated polar voyage of the Italian airship. The oil did not take, in fact, the name of its manufacturer, but it attracted to images that reminded somehow Italy, because the cans were for Italians in America.

All were bilingual titles, the curious wording “packaged in Italy” and portrayed wore the tricolor flag. This part of the Guatelli collection, so richly represented, adds a substantial element for the reconstruction of the history of immigration in our country, in fact, for many immigrants, the removal was never intended as a repudiation of Italy, and it shows that sought and defended the symbols of the Italian way of life that soon spread widely in the new country of adoption.

Pubblicazioni correlate